| What We Do
Pacific Direct Group develops and delivers integrated
online and offline direct response programs that
generate results. Our capabilities include:
- Lead generation, customer acquisition, retention,
renewal and up-sell/cross-sell marketing programs.
(from strategic planning through execution/analysis)
- Online lead acquisition, nurturing and conversion
programs (including Web design, programming, database
development and custom Web applications)
- Online lead capture, scoring and distribution
(including closed loop campaign tracking and real-time
reporting)
We specialize in developing programs that generate
measurable results and that solve our clients’ top
marketing challenges:
- Increasing customer acquisition rates
- Improving lead generation and lead qualification
rates
- Reducing the cost of acquisition and improving
marketing ROI
- Boosting lead conversion to revenue ratios
- Decreasing the campaign deployment times
E-response marketing
Pacific Direct Group employs a custom-built suite of
Web applications designed to fit the needs of the most
extensive online direct response marketing programs.
Our Email application is capable of blasting over 120M
Emails an hour. Based on the .NET platform, it is proven,
reliable and secure. In addition, we provide online,
real-time custom reporting. Via a secure client log-in,
you can instantly access real-time program results.
We can track/report open rate, click-through rate,
test performance (by list/segment, offer, creative),
bounces, subscribe/ unsubscribes etc. After each blast
we review the results and refine the subsequent programs
accordingly.
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